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For new cryptocurrencies, listing on exchanges is the most critical step toward building a successful project. For token founders, the listing is very stressful. This process involves careful planning, strategy, and a deep understanding of liquidity, exchanges, and community engagement. To understand the process better, we spoke with Camille Meulien, CEO of Yellow Capital, who will explain and break down the best strategies for listing new crypto tokens and uncover a roadmap to get through this process smoothly. Camille, can you explain why listing on crypto exchanges is such a crucial step for new tokens? Absolutely! Listing on an exchange is the bridge between your token being a concept and being exposed to the crypto community. It's the moment when your project enters the broader market and can be accessed by retail and institutional investors. Without a listing, your token doesn't have a market presence. Being liquid is critical, no matter how good the technology or the team behind it. And that liquidity is only possible once the token is listed and can be traded. A successful listing can significantly boost the project's visibility and credibility in many ways. What are the first steps a project should take when preparing for a listing? The first and most important step is to finalize your tokenomics. Your token's supply, demand, and distribution must be well thought out, sustainable, and aligned with a project's goals. Tokenomics directly affects how your token is perceived by investors, so you need to think about the total supply, its allocations, and the vesting periods for the team or early investors. With solid tokenomics, you can avoid having too much supply or misaligned incentives, leading to price dumping or investor disappointment. Projects that skip this step often need help post-listing. How important is building a strong community before listing a token? Building a strong community is crucial. In crypto, community engagement is everything. Before listing, you must engage potential users and build a loyal base. Platforms like Discord, Telegram, and X.com are vital for getting the word out and creating hype around your project. Your community drives demand for the token once it's listed, and exchanges evaluate how active and committed your community is. Incentives like airdrops, early access, or quests are great ways to attract early supporters and adopters. When it comes to choosing the right exchange, what factors should projects consider? Choosing the proper exchange can make or break a token's success. It's important to think beyond just going for the biggest exchange. Sometimes, listing on a smaller exchange that fits your target community makes more sense. For example, if your project is DeFi-focused, it might be wiser to start on decentralized exchanges like Uniswap or PancakeSwap, where your core audience is more active. Projects should also look at the relationship with the exchange—larger exchanges often come with higher fees and liquidity requirements. In contrast, smaller ones may provide more personalized support to get your token off the ground. How can a project ensure there is enough liquidity when the token lists? Liquidity is an extremely important factor for a successful listing. Without sufficient liquidity, even small trades can cause wild price moves, which scares investors. That's where a market maker comes in. Market makers, like Yellow Capital, help ensure there are always buy and sell orders on the books, keeping price movements smooth and reducing volatility. Before listing, it's essential to have a liquidity plan in place. This means partnering with a reliable market maker who will work with you post-listing to maintain liquidity, helping your token perform in the long run. What about regulatory compliance? How can projects navigate that before listing? Regulatory compliance is becoming more and more important, especially with CEXs. Projects need to make sure they are compliant with local laws, especially around KYC (Know Your Customer) and AML (Anti-Money Laundering) policies. Some jurisdictions have specific rules around tokens being classified as securities, so having legal counsel early on is critical. Look at the examples of privacy tokens, like XMR, that are being delisted from a few exchanges because of local laws. Compliance isn't just about avoiding legal issues—it also builds trust with exchanges and investors, who want to be confident that they are dealing with legitimate projects. What are the key steps to a successful pre-launch marketing campaign? A pre-launch marketing campaign is just as important as the technical aspects of listing. You want to build anticipation before the token goes live, so there's already demand by the time it lists. Actively running social media, hosting AMAs (Ask Me Anything), getting involved with KOLs, publishing blogs, or doing interviews are great ways to get the word out. Appearances on podcasts or strategic press releases can also generate buzz. Engaging and educating your community on the token's use case, tokenomics, and plans is essential. This way, by the time you list, there's already anticipation and early adopters will be ready to buy. What does a project need to focus on when the token lists? On the listing day, coordination is everything. Make sure your team is ready to handle any issues that may arise, whether that's technical problems or questions from the community. You'll also need to monitor liquidity closely—this is where your market maker will play a key role in ensuring trading goes smoothly. On the listing day, the primary goal is to maintain momentum. This means ensuring that trading volumes remain healthy and that price volatility is kept to a minimum. After the listing, what should projects focus on for long-term success? The post-listing strategy is just as crucial as the pre-listing phase. Projects often think that listing is the final goal, but it's just the beginning. With your market maker, post-listing, you must support liquidity and ensure that your token trades smoothly and remains attractive to investors. Additionally, continuing to engage your community is critical. You should provide updates, new developments, and plans to maintain interest and demand for your token. Keeping momentum after listing is key to long-term success. What are some common mistakes you've seen with token listings, and how can they be avoided? Camille Meulien: One of the biggest mistakes is pushing to the listing without reasonable preparation. Sometimes projects are eager to get listed as soon as possible, but if they haven't ensured liquidity, worked out the tokenomics, or built a strong community, the listing can flop. Another common mistake is focusing too much on listing on big exchanges while ignoring liquidity and community engagement. A smaller, more focused exchange might serve a project better in its early stages. Finally, poor timing can kill momentum. If a project lists before there's demand, the price can fall, and it can be hard to recover from that. It's better to be patient and list when the market conditions and community engagement are strong. If you could give one piece of advice to a new token project looking to list, what would it be? Camille Meulien: My advice would be to create and follow a long-term strategy. A token listing is not the finish line—it's the starting point. Focus on building sustainable demand through a strong community, solid tokenomics, and reliable liquidity. Keep developing your project and stay engaged with your supporters. The projects that succeed are the ones that keep delivering value long after the initial hype of the listing has passed. So, Camille, to sum up our conversation, what would be the Roadmap for successful token listing? That would be an 8-step roadmap with the following elements: Step 1: Build a Strong Community Step 2: Finalize Your Tokenomics Step 3: Secure a Market Maker Step 4: Ensure Regulatory Compliance Step 5: Choose the Right Exchanges Step 6: Pre-Launch Marketing Campaign Step 7: Prepare Post-Listing Strategy Step 8: Execute the Listing About Camille Meulien With over 20 years of experience in FinTech security, distributed systems, Big Data, and trading engines, Camille is a known authority in the FinTech development circles. His insights provide a clear guide throughout the token listings. For projects preparing to list their token, following these key steps and planning for long-term growth will give the best chance of success. If you're looking for expert support in managing your token's liquidity and ensuring a smooth exchange listing, Yellow Capital is here to help. Visit yellowcapital.com to learn more about our services, or follow them on X.com for updates and insights. Feel free to reach out and get assistance in taking your token to the next level.

Yellow Network is excited to unveil its locking program, designed to support the ecosystem and improve liquidity for brokers in the network in anticipation of the $YELLOW token launch. Yellow Network, a decentralized clearing protocol leveraging state channel technology and chain abstraction, aims to solve liquidity fragmentation issues in crypto trading. The locking campaign marks a milestone for the project and the campaign’s participants will be rewarded for supporting the ecosystem. Yellow Network is set to transform the crypto trading landscape with its cutting-edge decentralized clearing protocol. Positioned as a Layer 3 solution Yellow Network lies as a mesh network on top of other blockchains, enabling cross-chain trading. The solution deeply enhances liquidity and efficiency by integrating brokers and crypto exchanges. Overview of the Locking Campaign Yellow Network’s Locking Campaign is a strategic initiative that will support brokers while engaging early adopters. This effort is designed to drive ecosystem growth and strengthen the brokers who are vital to Yellow Network’s success. Users are encouraged to join the campaign and contribute to the development of the ecosystem. The Locking program enables participants to earn points that are reflected on a leaderboard, which will determine their rewards in $YELLOW at the Token Launch Event (TLE). The campaign will run across several seasons, inviting users to participate by locking tokens, performing daily activities and claiming rewards to maximize their points and potential earnings. Daily claim points are boosted by the amount of transactions executed from the Yellow Wallet on a daily basis. Yellow Network has allocated 5% of its $YELLOW token supply to be distributed among early adopters participating in the Locking campaign. How to Participate in the Locking Campaign To earn points, participants can lock whitelisted tokens on networks such as Ethereum, Linea, and Polygon using the Yellow Wallet. The points earned are influenced by the amount and duration of the tokens locked. Participants are also encouraged to actively engage in daily tasks, make regular claims, and perform transactions using the Yellow wallet to maximize their participation and rewards. To participate in the Yellow Network’s Locking Campaign, follow these steps: Create a Yellow Wallet: Begin by setting up your Yellow Wallet to start participating in the campaign. Deposit Funds: Transfer funds from your EVM wallet, such as Metamask, or a centralized exchange into your Yellow Wallet. Ensure you use the whitelisted tokens on the right network specified on the campaign site. It is also possible to lock the funds directly from your Metamask wallet. Please note that once the funds are unlocked, they will be transferred to the Yellow Wallet, not to your EVM wallet like Metamask. Lock Your Tokens: Visit the Locking Campaign page to lock your tokens and start earning points today. Claim Daily Point rewards. Engage consistently by claiming your reward points daily to maximize your potential rewards. Stay Updated: Follow Yellow Network on Twitter for updates on season changes, campaign news, and other important announcements. Read More in FAQ: https://wallet.yellow.com/seasons#FAQ Get involved The Yellow Network Locking Campaign offers a valuable opportunity to engage early with a decentralized clearing protocol that aims to revolutionize digital asset trading. By participating, you take a valuable opportunity to contribute and enhance efficiency of the crypto trading ecosystem. For more details on the campaign, visit https://wallet.yellow.com/

Yellow Network, a next-generation decentralized clearing network for digital assets, has secured $10 million in seed funding led by Ripple Co-Founder and Silicon Valley pioneer Chris Larsen. This strategic investment comes as the market valuation reaches over $200 million, positioning itself as a frontrunner in the DeFi trading revolution. Other notable backers and supporters include Consensys, GSR, NxGen, MV Global, Gate Labs, ZBS Capital, Moonrock Capital, Math, Cobo, NOIA Capital, and LD Capital. Yellow Network introduces an innovative decentralized clearing protocol to address critical industry challenges, including liquidity fragmentation, scalability, and counterparty risks. The chain-agnostic network is built on state channel technology and provides capital efficiency, reduced latency, and scalability for the ever-growing digital asset market. Industry Leaders Driving the Innovation Yellow Network is the brainchild of a seasoned team of fintech and crypto experts led by Louis Bellet, a visionary entrepreneur and systems architect. As the founder of Openware, a leading provider of crypto exchange software, Louis brings a deep understanding of the industry's challenges. His expertise in building robust trading platforms has been instrumental in shaping the network architecture. Joining Louis is Alexis Sirkia, co-founder of GSR, the pioneering market-making firm. Sirkia’s extensive experience in trading and market dynamics has been invaluable in developing Yellow Network's value proposition. Together with Camille Meulien, a seasoned software architect, this dynamic trio is driving innovation and redefining the future of crypto trading. The Significance of Chris Larsen's Support Chris Larsen’s involvement marks a pivotal moment for Yellow Network. As a key figure in the development of online FinTech and blockchain technology, Larsen’s endorsement reinforces the importance of Yellow Network’s mission to bring trust, efficiency, and safety to the cryptocurrency trading industry. His pioneering work with Ripple, particularly in cross-border payments, significantly highlights the strategic alignment between the two companies as Yellow Network deepens its integration with Ripple’s XRPL EVM sidechain. Chris Larsen, Ripple Co-Founder, said, "I'm proud to support Yellow Network as it tackles liquidity fragmentation in crypto trading and sets new standards for the rapidly evolving digital asset ecosystem. Yellow Network's protocol is essential for the new players entering the space, and its ability to deliver fast trade execution and capital efficiency is a game-changer for high-speed trading firms." Yellow Network’s CEO, Louis Bellet, stated, “Having Chris Larsen's support is an incredible validation of our efforts. His contribution to Ripple and online finance transformed how the world perceives and utilizes blockchain technology. His involvement gives us the confidence to push forward and reshape how digital asset markets function.” Looking Ahead: $YELLOW Token and Future Developments As part of its next phase of growth, Yellow Network is preparing for the launch of the $YELLOW token, scheduled for Q4 2024. This token will be the lifeblood of the Yellow Network ecosystem, powering transactions across the platform. In preparation for the token launch, Yellow Network will roll out an exclusive liquidity-locking campaign, allowing the community to participate actively in the network’s expansion through liquidity mining. Additionally, Yellow Network plans to bring its partnership with Ripple to life by integrating Ripple’s XRPL EVM sidechain. This collaboration will further strengthen Yellow Network's capabilities, positioning it as a fundamental player in the evolving retail and institutional trading landscape. About Yellow Network Yellow Network is building the first decentralized clearing network for digital assets, addressing the inefficiencies of traditional crypto trading systems. By leveraging state channel technology and chain abstraction, the protocol drastically reduces latency, enables horizontal scalability, and improves capital efficiency, providing a secure, non-custodial solution to the modern trading ecosystem. Yellow Network is a project under the Layer-3 Foundation, a non-profit organization dedicated to supporting the adoption of chain-agnostic technologies that accelerate the mass adoption of blockchain. To learn more, visit www.yellow.org.

As new Layer 1 blockchains and Layer 2 scaling solutions have emerged, each with its own set of DeFi applications, liquidity has naturally spread out to serve these diverse ecosystems. While this distribution has fostered innovation and provided users with a wide array of options, it has also created significant inefficiencies in the market. Liquidity fragmentation is a rather persistent challenge in the rapidly evolving world of decentralized finance (DeFi). It is characterized by the distribution of liquidity across multiple blockchains and DeFi platforms and threatens to undermine the efficiency and accessibility of digital asset markets. Needless to say, liquidity fragmentation has significant implications for traders, investors, and the broader crypto ecosystem. Let's take a look at current solutions to this problem, including advanced abstraction layer from Yellow Network. Understanding Liquidity Fragmentation Liquidity fragmentation occurs when the total available liquidity for a particular asset or trading pair is spread across numerous platforms and blockchain networks. Instead of having a centralized pool of liquidity, as is common in traditional financial markets, the crypto space sees its liquidity distributed across a multitude of decentralized exchanges (DEXs), automated market makers (AMMs), and blockchain ecosystems. This fragmentation is a direct result of the proliferation of blockchain networks and DeFi protocols. The Impact on Users and Markets The consequences of liquidity fragmentation are far-reaching and affect various aspects of the crypto market. It starts with reduced efficiency. Users often find themselves needing to execute trades across multiple platforms to access the best prices or to trade the desired volume. This process is not only time-consuming but can also result in higher overall transaction costs due to multiple gas fees and bridging costs between networks. Then it comes to higher slippage. With liquidity spread thin across numerous pools, individual platforms may not have sufficient depth to handle larger trades without significant price impact. This leads to higher slippage, especially for larger orders, as the available liquidity at each price level is limited. Enter suboptimal pricing. The fragmentation of liquidity can lead to price discrepancies across different platforms. While arbitrageurs work to close these gaps, the process is not instantaneous, and users may end up executing trades at less than optimal prices. From a systemic perspective, liquidity fragmentation results in reduced capital efficiency. Assets locked in multiple smaller liquidity pools across various platforms are not being utilized as effectively as they could be in a more consolidated market. It all results in complexity for users. Navigating multiple platforms and blockchains adds a layer of complexity for users, particularly newcomers to the crypto space. This complexity can be a barrier to entry and may deter some potential participants from fully engaging with DeFi. The Institutional Perspective For institutional players, the issues stemming from liquidity fragmentation are particularly acute. These entities often deal with larger transaction sizes and have stricter requirements for best execution practices. The challenges they face are numerous. Limited market depth is the obvious one. Fragmented liquidity means that no single venue may have sufficient depth to handle large institutional orders without significant market impact. Then there is operational complexity. Managing positions and executing strategies across multiple platforms and blockchains introduces operational challenges and increases the risk of errors. Then come the regulatory concerns. The need to interact with multiple platforms, potentially across different jurisdictions, can complicate compliance efforts for institutional players. Institutions may need to spread their capital across various platforms to access the required liquidity, reducing their overall capital efficiency. That results in inefficient capital allocation. The ability to deploy capital efficiently and execute large trades with minimal slippage is crucial for institutional adoption of crypto assets. As such, addressing liquidity fragmentation is not just a matter of improving user experience but is essential for the maturation of the crypto market and its ability to attract and accommodate larger players. Addressing Fragmentation at the Application Level Several projects within the DeFi space have recognized the challenges posed by liquidity fragmentation and are working to address them at the application level. These solutions focus on optimizing liquidity provision and utilization within specific platforms or protocols. Uniswap V3: Concentrated Liquidity Uniswap, one of the leading decentralized exchanges, introduced a groundbreaking feature with its V3 release: concentrated liquidity. This mechanism allows liquidity providers (LPs) to focus their capital within specific price ranges, rather than spreading it evenly across the entire price curve. The benefits of this approach include: Enhanced Capital Efficiency: LPs can allocate their capital more effectively, potentially earning higher fees with less capital locked. Reduced Slippage: By concentrating liquidity around the current market price, traders can experience lower slippage for most trades. Customizable Strategies: LPs can tailor their liquidity provision to match their market outlook and risk tolerance. While Uniswap V3's concentrated liquidity doesn't directly solve the issue of cross-platform fragmentation, it significantly improves capital efficiency within its ecosystem, setting a new standard for AMM design. Maverick Protocol: Optimizing for Capital Efficiency Building on the concept of concentrated liquidity, protocols like Maverick are taking the optimization of capital efficiency a step further. Maverick introduces dynamic liquidity positioning, which automatically adjusts liquidity concentration based on market conditions. This approach aims to: Maximize Yields: By dynamically repositioning liquidity, the protocol seeks to capture more trading fees for LPs. Reduce Impermanent Loss: The dynamic positioning can help mitigate the risk of impermanent loss for LPs. Improve Market Stability: By adapting to market conditions, the protocol can help maintain more stable and efficient markets. These application-level solutions demonstrate the DeFi community's commitment to addressing the challenges of liquidity fragmentation. However, they primarily focus on optimizing liquidity within specific platforms rather than tackling the broader issue of cross-chain and cross-platform fragmentation. Ecosystem-Level Solutions to Liquidity Fragmentation Recognizing that application-level optimizations alone are insufficient to fully address the challenges of liquidity fragmentation, several projects are working on ecosystem-level solutions. These initiatives aim to create bridges between different blockchains and protocols, allowing for more seamless movement of liquidity across the crypto landscape. ZK Link: Cross-Chain Interoperability through Zero-Knowledge Proofs ZK Link leverages zero-knowledge proof technology to enable cross-chain interoperability. By using ZK proofs, the protocol can securely verify transactions across different blockchains without requiring direct communication between them. This approach offers: Efficient Cross-Chain Transfers: Users can move assets between chains quickly and with lower fees. Enhanced Security: The use of ZK proofs provides strong cryptographic guarantees for cross-chain transactions. Potential for Unified Liquidity Pools: By enabling seamless cross-chain interactions, ZK Link could pave the way for more unified liquidity pools that span multiple blockchains. Polygon Agglayer: Aggregating Liquidity Across Chains Polygon's Agglayer project aims to create a unified layer that aggregates liquidity from multiple chains. This solution proposes to: Provide a Single Interface: Users could access liquidity from various chains through a single, unified interface. Optimize Routing: By aggregating liquidity information, Agglayer could route trades through the most efficient paths across different chains. Reduce Complexity: For end-users, this could significantly simplify the process of accessing cross-chain liquidity. Layer Zero: A Universal Messaging Layer Layer Zero takes a different approach by providing a universal messaging layer that allows for direct communication between different blockchains. This infrastructure could enable: Cross-Chain Applications: Developers could build truly cross-chain applications that leverage liquidity from multiple sources. Seamless Asset Transfers: Users could move assets between chains without needing to use traditional bridge protocols. Unified Governance: Projects could implement governance mechanisms that span multiple chains, potentially leading to more coordinated liquidity management. renVM: Trustless Cross-Chain Asset Transfers renVM focuses on enabling trustless transfers of assets between different blockchains. While its primary use case has been bringing Bitcoin to Ethereum and other chains, the technology has broader implications for liquidity management: Expanded Asset Accessibility: By making it easier to move assets between chains, renVM could help balance liquidity across different ecosystems. Reduced Fragmentation: As assets become more mobile, it could lead to more natural consolidation of liquidity where it's most needed. Enhanced Interoperability: The ability to easily move assets between chains could foster greater interoperability between different DeFi ecosystems. Addressing liquidity fragmentation is crucial for the maturation of the crypto market, especially as institutional players increasingly enter the space. These entities require far more robust liquidity solutions to execute large trades efficiently, maintain capital effectiveness, and meet strict regulatory standards. While various DeFi projects and ecosystem-level solutions have made strides in optimizing liquidity, they often fall short of meeting the comprehensive needs of institutional participants. This is where Yellow Network offers a transformative approach. Introducing Yellow Network: The advanced abstraction layer and decentralized clearing protocol Yellow Network presents an advanced abstraction layer and decentralized clearing protocol designed specifically to enhance cross-chain trading and clearing. At its core, Yellow Network aims to unify the fragmented liquidity landscape by having a mesh network that lies on top of various blockchains and liquidity sources through a single, cohesive framework. This blockchain-agnostic approach aggregates liquidity from various decentralized exchanges (DEXs), brokers, and liquidity pools into a unified infrastructure, tackling the inefficiencies of dispersed liquidity. Enhancing Cross-Chain Trading One of Yellow Network’s key innovations is its Layer-3 state channel infrastructure. This sophisticated technology enables secure, high-speed, and low-cost cross-chain transactions. By facilitating seamless communication and trading between different blockchains, Yellow Network allows for efficient execution of trades, particularly benefiting high-frequency trading operations. The advanced infrastructure ensures that transactions are processed quickly and with minimal costs, while maintaining the integrity and security of the network. Decentralized Clearing Protocol Complementing its abstraction layer, Yellow Network incorporates a decentralized clearing protocol known as ClearSync., which operates in a fully decentralized manner. This protocol ensures that the collateral locked within a state channel is governed by a smart contract controlled by the parties involved in the channel. As a result, Yellow Network does not have control over any funds, establishing a non-custodial system for its participants. ClearSync enhances the efficiency of liquidity management by providing a robust, trustworthy trading environment that minimizes potential risks associated with fragmented liquidity. Efficient Market Operations Yellow Network distinguishes itself by operating through a network of intermediate nodes rather than relying on a single blockchain platform. This decentralized architecture supports high-frequency peer-to-peer trading directly between participants, eliminating the need to maintain reserves on multiple platforms. As a result, liquidity can flow more freely and securely across different chains and platforms, leading to a more efficient market with improved capital utilization. Conclusion Liquidity fragmentation presents a significant hurdle in DeFi, impacting capital efficiency for both retail and institutional participants. This fragmentation, stemming from the dispersion of liquidity across diverse blockchains and DeFi platforms, has resulted in inefficiencies such as higher slippage, suboptimal pricing, and increased operational complexity. Efforts to address these challenges have seen notable progress with application-level solutions like which enhance capital efficiency within individual ecosystems. However, these approaches often fall short of tackling the broader issue of cross-chain liquidity fragmentation. Ecosystem-level solutions, aim to bridge the gaps between different blockchain networks and create a more unified liquidity environment. While promising, these solutions are still evolving and may not yet fully address the needs of institutional players who require robust liquidity solutions for large-scale trading. Yellow Network stands out by offering a comprehensive approach to liquidity fragmentation. Its advanced abstraction layer and decentralized clearing protocol provide a cohesive framework that aggregates liquidity across multiple platforms and blockchains. By enhancing cross-chain trading efficiency, reducing slippage, and improving capital utilization through its Layer-3 state channel infrastructure and decentralized clearing protocol, Yellow Network presents a transformative solution that supports the broader adoption of digital assets and advances the maturity of the crypto market. This integrated approach addresses both current inefficiencies and lays the groundwork for a more efficient, cohesive global trading environment.

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